FEATURED WORK
Below, you can take a look at select portions of PR and marketing projects that I completed in my Master of Communication Management program at the USC Annenberg School for Communication and Journalism. While much of this work was done in group assignments (and were not real campaigns), the featured portions contain my contributions in ideation, strategy, and copywriting. My team's Come Clean with Honest Beauty campaign won Best In Show in my Integrated Communication Strategies course's Big Idea Pitch Competition.
This featured work gives you a taste of how I can help you or your brand in terms of positioning and messaging. However, it’s important to understand that thorough consumer research, brand auditing, and strategic integrated planning go along with this work.
Contact me to learn more about what I can do for your brand.
Campaign Proposal
The Embrace Neurodiversity campaign will educate a broad audience about neurodiversity, destigmatize disability and mental disorder, and foster greater equity and inclusion by leaving people better equipped with the knowledge and tools necessary to interact productively with neurodivergent people. Through the lens of neurodiversity, more positive attitudes will form around neurodivergent conditions leading to greater acceptance, support, safer spaces, and ultimately, a healthier society where neurodiverse people can thrive and enjoy a higher quality of life.
Integrated Marketing Communication Plan
In my Integrated Communication Strategies course, teams conducted brand audits, consumer research, and developed integrated marketing communication plans for potential clients. Pitches were judged by USC marketing professors. The winning pitches for each account were then reviewed by the Expert in Residence, an agency professional who selects Best in Show. My team won the account for The Honest Company and went on to win Best in Show with an IMC plan for Honest Beauty.
Branded Podcast
Engage & Influence
In a marketing course called Storytelling, Culture & Experiential Communication, I was in a group tasked with finding narrative solutions to drive digital sales for Chipotle. As Chipotle aims to position itself as a lifestyle brand and leader in culture, I suggested a branded podcast would help the company achieve its goals. I conceptualized Chipotle, For Real and wrote, produced and voiced this sample trailer.
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Strategic Integrated Plan
In my Principles of Public Relations course, my team developed a Strategic Integrated Plan for Virgin Hyperloop. We conducted research and designed a one-year campaign that would culminate in the U.S. launch of Virgin Hyperloop. The components of the presentation featured in the next three slides are a selection of my contributions to the project.
Instructor Remarks: Congrats, Team Virgin Hyperloop for taking on something so innovative it literally doesn't even exist yet in the world. Your plan was strategically sharp and thoughtfully presented; it also had a bit of the signature irreverence that's part of Virgin's brand voice.
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