PRODUCTION

Branded Podcast

In my Master of Communication Management program, I took a marketing course called Storytelling, Culture & Experiential Communication. I was in a group tasked with finding narrative solutions to drive digital sales for Chipotle. As Chipotle aims to position itself as a lifestyle brand and leader in culture, I suggested a branded podcast would help the company achieve its goals. I conceptualized Chipotle, For Real and wrote, produced and voiced this sample trailer.